Marketing and Communications Specialist
Job Description
About Us:
MiKashBoks is a pioneering mobile app startup empowering people to save, earn interest and build a
better future for themselves and their community. Since our launch two years ago, our customer base
has grown to over 18,000 people across Sierra Leone with active partnerships in Nigeria as well.
About the role:
We are seeking a dynamic and motivated Marketing Associate to join our growing team. This role will
support the Business Development Director in executing brand and product marketing strategies and to
liaise with our sales team. The ideal candidate is creative, proactive, and has a strong interest in financial
literacy education in West African markets.
Job Title: Marketing and Communications Specialist
Location: Brookfield, Freetown, Sierra Leone
Type: Full-Time (On-Site)
Please read the complete job description and application instructions. It is strongly
suggested that write your responses personally, AI written applications will be flagged.
Key Responsibilities:
Develop and execute brand and product marketing campaigns to drive user acquisition and
engagement.
Support the creation of marketing materials, including social media content, WhatsApp
automation and messaging, and in-app messaging.
Liaise with vendors to facilitate the delivery of marketing materials/collateral to deadline.
Lead the organisation of promotional events and press launches.
Manage the company’s social media presence and WhatsApp groups.
Monitor and report on campaign performance, providing insights for optimisation.
Contribute to our in-person marketing outreach activities.
Qualifications:
3+ years of marketing experience, preferably as part of an in-house company Marketing team.
Strong understanding of social media platforms and digital marketing strategies.
Excellent written and verbal communication skills,
Digital campaign reporting
Experience in Meta Business Suite and Paid Ads
Solid computer skills, including Google Suite.
You are able to handle working in a fast-paced start-up environment, across multiple projects
simultaneously
Experience working in or understanding the finance sector, or financial literacy education, is a
plus.
Benefits:
A unique opportunity to develop your professional skills within an early-stage fintech startup
with reach across Sierra Leone and other African countries.
Professional development and growth opportunities.
A competitive salary
The role will report directly to the Business Development Director.
The role will be based out of our office at Old Railway Line, Freetown.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on
the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran
status, or disability status.
To apply fill out the Google Form here: https://forms.gle/WELa9yVdhssBAR8b6
You will be prompted to answer several short questions and to upload a portfolio showing samples of
marketing work you have done in the past, either for previous employers or done independently.