Sales & Marketing Representative

Job Description

Role Summary

We are seeking a dynamic and results-driven Sales & Marketing Representative to join our team in Sierra Leone. The successful candidate will be responsible for promoting and selling our fast-moving consumer goods (FMCG) portfolio across the country, building strong client relationships, and driving revenue growth. Experience in the plastics sector is a significant advantage.

Key Responsibilities

• Develop and execute sales strategies to meet and exceed assigned targets across all regions of Sierra Leone.
• Identify, approach, and maintain relationships with distributors, retailers, wholesalers, and key accounts.
• Conduct regular market visits and territory coverage across urban and rural areas.
• Monitor market trends, competitor activities, and customer feedback to inform sales and marketing strategies.
• Prepare and present regular sales performance reports to management.
• Coordinate with the logistics and supply chain team to ensure timely product delivery.
• Support the execution of promotional campaigns, product launches, and trade activations.
• Manage order processing, collections, and ensure compliance with credit terms.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred but not required).
• Minimum of 5 years of proven experience in sales or marketing within the FMCG industry.
• Strong knowledge of Sierra Leone’s geography, including regional markets, trade routes, and distribution networks.
• Excellent communication, negotiation, and interpersonal skills.
• Demonstrated ability to work independently and manage a territory with minimal supervision.
• Proficient in basic computer applications (MS Office, email, reporting tools).

Preferred Qualifications

• Prior experience in the plastics or packaging industry is a strong advantage.
• Valid motorcycle riding license and ability to ride a motorcycle for field operations in remote or hard-to-reach areas.
• Familiarity with local languages and dialects across different regions of Sierra Leone.
• Existing network of distributors and retail contacts across the country.

Compensation & Benefits

• Competitive base salary commensurate with experience.
• Performance-based commission structure with attractive earning potential.
• Allowances for transportation, communication, and field expenses.
• Opportunities for career growth and professional development.

Interested candidates should submit their CV and a cover letter detailing their relevant experience to H.hijazie@ahmsl.com

Only shortlisted applicants will be contacted.