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Job Overview
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Date PostedApril 8, 2024
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Location
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Expiration dateApril 14, 2024
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Experience5 Years
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GenderBoth
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QualificationCertificate, Bachelor Degree
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OrganizationZoodLabs
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Required LanguagesEnglish
Job Description
37A Wilkinson Road Freetown, Sierra Leone.
Job Title: | Online and Digital Marketing Specialist | Job Category: | |
Department/Group: | Marketing | Job Code/ Req#: | |
Location: | Freetown | Travel Required: |
Role and Responsibilities
The Online and Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to reach target audiences, drive website traffic, and generate leads. The successful candidate will have a strong understanding of digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing. The Online and Digital Marketing Specialist will work closely with the marketing team to execute campaigns, analyse performance metrics, and optimize strategies to achieve marketing goals.
Key Responsibilities: • Develop and implement online marketing strategies to drive brand awareness, customer engagement, and lead generation • Manage digital marketing channels, including website, social media, email campaigns, and online advertising • Conduct keyword research and optimize website content for search engines (SEO) • Create and manage pay-per-click (PPC) advertising campaigns to drive website traffic and conversions (SEM) • Develop and execute social media campaigns to engage followers and build brand loyalty • Create and distribute email campaigns to nurture leads and drive conversions • Monitor and analyze key performance metrics to track the effectiveness of digital marketing initiatives and make data-driven decisions • Stay informed of industry trends and best practices to drive innovation and stay ahead of the competition Qualifications: • Diploma Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field • 2-5 years of experience in digital marketing, online marketing, or related roles • Strong understanding of digital marketing tactics, including social media, email marketing, and content marketing |
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners • Analytical mindset with the ability to interpret data and metrics to drive decision making • Detail-oriented and organized, with the ability to manage multiple projects and priorities simultaneously • Creative thinker with a passion for digital marketing and staying up-to-date with industry trends |
Kindly send all applications to hr@zoodlabs.com The closing date for all applications is on 26th April 2024.