COMMERCIAL MANAGER

Job Description

JOB OPPORTUNITY: COMMERCIAL MANAGER

Location: Sierra Leone
Department: Commercial
Reports to: Commercial and Marketing Director
Industry: Fast-Moving Consumer Goods (FMCG)

About the Opportunity

CAN YOU DRIVE SALES VOLUME AND DELIVER RESULTS?

Do you have a proven track record of achieving and exceeding sales targets within the cement or flour milling industry?

Are you passionate, results-driven, commercially astute, and enthusiastic about working in a fast-paced, performance-oriented environment?

If you have the experience, drive, and determination to deliver outstanding results, WE ARE LOOKING FOR YOU!

Join our team and be part of a dynamic company where performance, innovation, and excellence matter.

If this sounds like you, we want to hear from you

A leading FMCG company in Sierra Leone is seeking to recruit an experienced, dynamic and results-driven Commercial Manager to provide strategic and operational leadership across its commercial activities.

The successful candidate will be responsible for planning, directing, monitoring and controlling sales operations, driving profitable revenue growth, strengthening market share, expanding product distribution and ensuring effective management of the company’s trade relationships and accounts receivable portfolio.

Key Responsibilities

The Commercial Manager will be responsible for:

• Developing, implementing and monitoring commercial strategies to achieve the company’s sales, revenue, profitability and market share objectives.
• Driving sales volume, revenue generation, collections and contribution margin targets across all regions and product categories.
• Ensuring effective implementation of the Route-to-Market (RTM) strategy, including distributor development and distribution capability.
• Driving market excellence initiatives to improve market coverage, product visibility and execution standards.
• Building and maintaining strong, profitable relationships with distributors, customers and other trade partners.
• Managing customer complaints and objections to ensure a high standard of customer service.
• Monitoring sales performance and ensuring the achievement of agreed commercial, financial and operational KPIs.
• Providing leadership, coaching and development opportunities to build a high-performing sales team.
• Analysing sales data, market trends and commercial performance to inform business decisions and identify growth opportunities.
• Ensuring compliance with Quality, Environmental, Occupational Safety and Health (QEOSH) and Food Safety standards.
• Managing the accounts receivable portfolio effectively, ensuring timely collections and minimising financial exposure and business losses.
• Ensuring effective implementation of the company’s trade marketing and distribution policies.

Education and Experience

Applicants must meet either of the following qualifications and experience requirements:

Option 1:

• A Bachelor’s degree from a recognised university, preferably in Business Administration or Social Sciences, together with a professional Diploma in Marketing.
• A minimum of ten (10) years of relevant work experience, with at least five (5) years at senior management level.

Key Competencies and Skills

The ideal candidate should demonstrate:

• Strong commercial acumen and strategic business leadership.
• Excellent influencing, negotiation and trade partnership management skills.
• Broad cross-functional knowledge of business operations.
• Basic knowledge of Supply Chain Management.
• Advanced knowledge of the cement industry.
• Strong analytical, problem-solving and decision-making capabilities.
• Proven ability to lead, motivate and develop high-performing teams.
• Strong financial management and accounts receivable control capabilities.

Performance Expectations

The successful candidate will be expected to deliver against key business objectives, including:

• Achievement of company sales volume and profitability targets.
• Achievement of sales objectives across different distribution channels.
• Achievement of product mix and pack-size targets.
• Delivery of trading profit and supply chain cost ratios across all regions.
• Effective implementation of trade marketing and distribution policies.
• Achievement of strategic brand visibility objectives.

How to Apply

Interested and suitably qualified candidates are encouraged to submit their updated CV and a cover letter outlining their suitability for the role.

Application Deadline: 25th November 2026
Application Email: SLTalentStafferinternational@gmail.com 

Only shortlisted candidates will be contacted.

Join us and be part of a team driving commercial excellence, market growth and business performance in Sierra Leone.