JOB OPPORTUNITY: FOUR (4) REGIONAL SALES MANAGERS
Job Description
JOB OPPORTUNITY: FOUR (4) REGIONAL SALES MANAGERS
Department: Commercial
Reports to: Commercial Manager
Industry: Flour Milling / FMCG
Duty Stations: Northern, Southern, Eastern and Western Area (Urban & Rural), Sierra Leone.
About the Opportunity
CAN YOU DRIVE SALES VOLUME AND DELIVER RESULTS?
Do you have a proven track record of achieving and exceeding sales targets within the flour milling, FMCG or related distribution industry?
Are you passionate, results-driven, commercially astute, and enthusiastic about working in a fast-paced, performance-oriented environment?
If you have the experience, drive, and determination to deliver outstanding results, WE ARE LOOKING FOR YOU!
Join our team and be part of a dynamic flour milling company where performance, innovation, and excellence matter.
If this sounds like you, we want to hear from you!
THE OPPORTUNITY
We are seeking four (4) dynamic, experienced and results-oriented professionals to join our Commercial Department as Regional Sales Managers.
The successful candidates will report to the Commercial Manager and will be responsible for providing strategic and operational leadership across their respective regions, driving sales growth, expanding market share, strengthening distribution networks and ensuring the achievement of agreed commercial targets.
AVAILABLE POSITIONS
We are recruiting for the following positions:
- Regional Sales Manager – Northern Region
- Regional Sales Manager – Southern Region
- Regional Sales Manager – Western Area (Urban)
- Regional Sales Manager – Western Area (Rural)
KEY RESPONSIBILITIES
The successful candidates will be responsible for:
- Developing and implementing effective regional sales strategies to achieve business objectives.
- Driving sales volume, revenue growth, profitability and market share within the assigned region.
- Managing distributor relationships and trade partnerships to ensure effective product availability, market coverage and achievement of monthly and quarterly sales targets.
- Leading, motivating and supervising field sales teams to deliver agreed performance targets.
- Identifying new business opportunities and expanding the company’s market reach and distribution network.
- Monitoring market trends, competitor activities, pricing dynamics and customer needs to identify opportunities for growth.
- Ensuring effective execution of trade promotions, merchandising and point-of-sale activities.
- Conducting regular market visits, business reviews and performance assessments.
- Monitoring sales performance, product distribution and collection of outstanding customer accounts.
- Preparing and submitting accurate weekly and monthly sales reports, forecasts and action plans.
- Building and maintaining strong working relationships with distributors, customers and internal stakeholders.
- Ensuring effective implementation of the company’s commercial, sales and distribution policies.
QUALIFICATIONS AND EXPERIENCE
Interested candidates must possess the following:
- Bachelor’s degree in Business Administration, Marketing, Social Sciences or a related discipline.
- Minimum of ten (10) years’ relevant working experience, including at least five (5) years in regional sales or business management.
- Proven experience in the flour milling, FMCG or related distribution industry. Experience in the flour milling industry will be a strong advantage.
- Demonstrated track record of achieving and exceeding sales volume, revenue and profitability targets.
- A Master’s degree or relevant professional qualification will be an added advantage.
- Valid driver’s licence with at least ten (10) years’ driving experience and the ability to drive a manual vehicle.
- Proficiency in Microsoft Office applications.
- Willingness and ability to be based in and travel extensively across the assigned region.
REQUIRED SKILLS AND COMPETENCIES
The ideal candidates should demonstrate:
- Excellent communication, interpersonal and relationship management skills.
- Strong leadership and people-management capabilities.
- Excellent negotiation, influencing and business development skills.
- Strong commercial awareness and customer-focused orientation.
- High emotional intelligence, adaptability and resilience.
- Strong analytical, problem-solving and decision-making abilities.
- Excellent planning, execution and performance management skills.
- Ability to work independently and deliver results under pressure.
APPLICATION PROCEDURE
Interested and suitably qualified candidates are invited to submit their updated Curriculum Vitae and cover letter to:
Email: SLTalentStafferInternational@gmail.com
Application Deadline: 25th November 2026
Applicants must clearly indicate their preferred position in the subject line of their email:
- REGIONAL SALES MANAGER – NORTHERN REGION
- REGIONAL SALES MANAGER – SOUTHERN REGION
- REGIONAL SALES MANAGER – WESTERN AREA (URBAN)
- REGIONAL SALES MANAGER – WESTERN AREA (RURAL)
We encourage suitably qualified and experienced professionals who are passionate about sales leadership, business growth, distribution excellence and market development to apply.
Only shortlisted candidates will be contacted.
We are an equal opportunity employer and welcome applications from all suitably qualified candidates.
