TERMS OF REFERENCE: Sales and Marketing Officer

Job Description

Terms of Reference

Sales and Marketing Officer

• Background

Tovesina is a duly registered Asset Management company situated at 35 Charles Street Freetown, Sierra Leone. We are a professional Asset Management company with the requisite experience in all major components of Asset Management. We provide holistic Asset Management solutions right through the asset life cycle, from planning and acquisition to administration, and finally decommissioning or disposal.  Our passion is to work with our clients to maximise returns on their investments while we strive to exceed their expectations. 

Tovesina Asset Management wishes to recruit a qualified, creative, and results-oriented Sales and Marketing Officer to support the company’s visibility, client engagement, brand positioning, and corporate communications. The position will help promote the company’s asset management services, strengthen relationships with clients and stakeholders, and ensure consistent communication across digital, print, media, and public engagement platforms.

• Purpose of the Position

The purpose of the Sales and Marketing Officer position is to develop and implement sales, marketing, communications, and client engagement activities that enhance Tovesina Asset Management’s profile, attract and retain clients, promote investment products and services, generate business leads, support client acquisition, and contribute to the company’s revenue and growth objectives.

• Key Duties and Responsibilities

The Sales and Marketing Officer will be responsible for the following functions:

• Sales Functions

• Identify and pursue new sales opportunities for the company’s products and services.
• Generate leads, follow up with prospects, and convert potential clients into active customers in line with company targets.
• Maintain a database of prospects, clients, sales enquiries, referrals, and follow-up actions.
• Support the preparation of sales pitches, proposals, product presentations, and client onboarding materials.
• Work with management to set sales targets, track performance, and recommend actions to improve client acquisition and retention.

•  Marketing Functions

• Develop and implement marketing plans in line with the company’s strategic priorities.
• Conduct market research to identify client needs, industry trends, competitor activities, and opportunities for business growth.
• Plan and coordinate promotional campaigns, client engagement activities, stakeholder meetings, seminars, and public relations events.
• Develop marketing materials that clearly communicate the company’s products, services, values, and benefits.
• Monitor the performance of marketing activities and prepare periodic reports with recommendations for improvement.

•  Communications Support Functions

• Create clear, professional, and engaging content for brochures, flyers, newsletters, presentations, website updates, social media posts, press releases, and client communications.
• Manage and grow the company’s digital presence, including social media platforms, website content, email campaigns, and other online communication channels.
• Support brand development and ensure consistent use of Tovesina Asset Management’s corporate identity, messaging, tone, and visual standards.
• Build and maintain relationships with media houses, clients, partners, regulators, and other key stakeholders.
• Support internal communications to ensure staff are informed about company activities, campaigns, and key messages.
• Maintain an organized archive of communication materials, photographs, videos, publications, client testimonials, and media coverage.
• Perform any other related duties assigned by management.

• Required Qualifications and Experience

• A minimum of a Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Mass Communication, or a related field.
• At least three years of relevant professional experience in sales, marketing, business development, communications, or a related function.
• Practical experience in sales, business development, customer acquisition, relationship management, or financial product promotion will be an added advantage.
• Ability to develop sales reports, manage client pipelines, and contribute to the achievement of agreed sales targets.
• Demonstrated experience in content development, social media management, campaign coordination, media relations, and client engagement.
• Strong writing, editing, presentation, and verbal communication skills.
• Good knowledge of digital marketing tools, social media analytics, basic graphic design, Microsoft Office applications, and communication platforms.

• Key Competencies

• Excellent interpersonal and relationship management skills.
• Strong sales, negotiation, persuasion, and customer service skills.
• Ability to identify business opportunities, build client trust, and close sales professionally.
• Creativity, innovation, and attention to detail.
• Strong planning, organizational, and time management skills.
• Ability to work independently and as part of a team.
• Professionalism, integrity, confidentiality, and good judgment.
• Ability to communicate financial and investment-related information in simple, client-friendly language.
• Results-oriented mindset with the ability to meet deadlines and deliver quality outputs.

• Expected Deliverables

• Sales and marketing work plan developed and implemented.
• Regular content produced for digital, print, and stakeholder communication channels.
• Updated client-facing and promotional materials prepared.
• Sales leads generated, followed up, and reported through an organized client pipeline.
• Regular sales activity reports prepared, including prospects contacted, conversions achieved, client feedback, and recommendations for management action.
• Client acquisition and retention activities supported in line with agreed targets.
• Improved visibility and brand consistency across communication platforms.
• Periodic sales and marketing performance reports submitted to management.

• Application Procedure

Interested and qualified candidates should submit the following documents:

• An application letter clearly indicating suitability for the position.
• An updated curriculum vitae, including contact details of at least two professional referees.
• Copies of relevant academic and professional certificates.
• Samples or links to previous sales, marketing, communications, design, or campaign work, where available.
• Applications should be addressed to: admin@tovesina.com. Applicants should submit their applications by close of business 20th August 2026. Only shortlisted candidates will be contacted. Women are strongly encouraged to apply
• contact: +23232746064