Job Description
Job Title: Marketing and Communications Associate
Location: Brookfields, Freetown, Sierra Leone (Hybrid, fully remote possible for candidates based outside SL)
Type: Full-Time
Please read the complete job description and application instructions. It is strongly suggested that write your responses personally, AI written applications will be flagged.
About Us:
MiKashBoks is a pioneering mobile app startup empowering people to save, earn interest and build a better future for themselves and their community. Since our launch a year ago, our customer base has grown to over 15,000 people across Sierra Leone with active partnerships in Nigeria as well.
About the role:
We are seeking a dynamic and motivated Marketing Associate to join our growing team. This role will support the Marketing & Communications Manager in executing brand and product marketing strategies and to liaise with our sales team. The ideal candidate is creative, proactive, and has a strong interest in financial literacy education in West African markets.
Key Responsibilities:
- Assist in developing and executing brand and product marketing campaigns to drive user acquisition and engagement.
- Support the creation of marketing materials, including social media posts, WhatsApp messages, and in-app messaging.
- Liaise with vendors to facilitate the delivery of marketing materials to deadline.
- Has a deep interest in West African popular culture and social media landscape, with a good knowledge of local content creators and trending topics.
- Assist with organizing promotional events and press launches.
- Help manage the company’s social media presence and WhatsApp groups.
- Monitor and report on campaign performance, providing insights for optimization.
- Contribute to our in-person marketing outreach activities.
Qualifications:
- 1-2 years of marketing experience, preferably as part of an in-house company Marketing team.
- Basic content creation skills, including graphic design, video editing and copywriting (e.g., Canva, Capcut).
- Strong understanding of social media platforms and digital marketing strategies.
- Excellent written and verbal communication skills, able to bring thoughtful and concise contributions to team workshops and comfortable with asking for help.
- Solid computer skills, including Google Suite.
- You are able to handle working in a fast-paced start-up environment, often working across multiple projects simultaneously and can prioritise tasks when necessary.
- Experience working in or understanding the finance sector, or financial literacy education, is a plus.
Benefits:
- A unique opportunity to hugely develop your professional skills within an early-stage fintech startup with reach across Sierra Leone and other African countries.
- Professional development and growth opportunities.
- A competitive salary
The role will report directly to the Marketing and Communications Manager.
The role will be based out of our office at Old Railway Line, Freetown.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To apply fill out the Google Form here: https://forms.gle/6NrJp7jtcHjBdC9z5
You will be prompted to answer several short questions and to upload a portfolio showing samples of marketing work you have done in the past, either for previous employers or done independently.
