Sales Officer

Job Description

Sales Officer

 Role: Sales Officer 

Reports to: Sales Manager

Purpose of the Role

This Sales Officer has duties such as making phone calls to prospective consumers to explain the company’s products to increase sales, answer client questions and, where needed, escalate complex issues to the appropriate departments, understand the company’s products thoroughly, and keep precise records of all sales, customer appointments, and complaints.

The main responsibility will include developing and sustaining long-lasting relationships with customers in order to ensure acquisition and retention.                                                                                                                                                                                                                                      

Areas of Responsibility 

Client Requisition

• Understand all company products and services thoroughly.
• Support the development of leads by identifying, researching, & qualifying prospects for all company products and services
• Convert leads into viable opportunities through daily meaningful selling interactions such as sales visits, sales calls, etc.
• Provide a daily report on all selling interactions to the supervisor.
• Work with the Sales Administrator to ensure that the CRM is updated with information on all prospects & opportunities. This includes updates on daily selling interactions.

Client Retention

• Follow-up with business units to ensure that services are delivered on time & within client specifications.

• Frequently asking for clients feedback and providing this information to Client Relations Department 

• Identify opportunities for cross & upselling with current clients.
• Developing and sustaining long- lasting relationships with clients.

Key Competencies

This role is meant for Sales Officer oriented and result-driven professionals, detailed oriented and with high credibility; someone who is a team player and with the ability to develop and sustain long-lasting relationships with customers. Calling potential customers to explain company products and encourage purchases.

Some of the key competences include:

• Strong understanding of sales tactics and industry rules.
• A track record of exceeding sales goals.
• Complete understanding of numerous sales strategies and industry developments.
• Excellent presentation and communication abilities.
• Ability to provide outstanding customer service.
• The ability to do extensive research.

Qualification & Experience

• A bachelor’s degree in business administration, business management, marketing, or a similar discipline.
• Experienced in sales. 
• Minimum of 2 -3 years experience as a sales officer, sales lead, senior sales representative, or other sales-related position